A physical advertisement of your business in the form of a business sign has a specific impact that online advertisements hardly match. When people search for your physical store, they usually search for a sign rather than a building. Also, business signs are an effective way to make your business look more authentic, which helps increase sales.
This article will help you gain a clear understanding of business signs and how to design them most effectively.
Let’s start with the basics.
Different Types of Business Signs
Fundamentally, business signs are divided into two categories: indoor and outdoor business signs. The key difference lies in their intended use. Indoor signs are generally used to point the customers toward a particular product or deal, while outdoor signs are utilized to help people find your business. Using indoor signs may not be essential, but outdoor business signs are a must for your business.
How to Design Successful Signs for Your Business
When you’re designing quality signs for your business, you need to keep several essential aspects in mind.
· Keep the design simple
While business signs need to be eye-catching, they should also be easy to read and understand. Therefore, instead of script fonts, use big and bold fonts to improve their readability.
· Consistency matters
Ensuring that your business signs match your brand’s themes is important. This’ll help to increase brand awareness and communicate the feel of your business across all marketing channels. There’re different varieties of business signs available in the market – from pylon signs and illuminated signs to cabinet signs, banner signs, and more. No matter which type you choose to use, maintaining consistency across different signs is a must.
· Choose the right color combination
Usually, business signage as a whole comprises both texts and graphics. Therefore, it’s wise to choose colors that match well with your texts and graphics. You should also consider some other important things. First of all, the color combination of your business signs should be the same as that of your logo and other marketing materials. If you want to add new colors to the existing ones, consider them wisely because different colors evoke different emotions. For instance, similar colors generate a sense of harmony, while contrasting colors are more effective for grabbing the audience’s attention.
· Try to personalize the signs
Try to add a special message to your business signs to make them stand out. Incorporating a sale sign may seem like good business sense, but thanking the community for its support or something similar can make the signs seem more personalized for the right people. Remember that your business signs may be the first thing about your business that your customers see. So, it pays to do whatever possible to capture people’s attention.
· Choose the right position of business signs
When it comes to outdoor business signs, you’ve got two choices. You can opt for ground-mounted signs or choose a sign that’s mounted on a building. Ground-mounted signs are available in all kinds of shapes and sizes, and businesses often place them at the roadside to attract people. Building-mounted signs are particularly useful if you’ve got lots of visitors in your place of business.
While it takes time and expertise to design unique and eye-grabbing signs for your business, they can give a good return on investment for a long time. However, only a small mistake may end up wasting all your efforts. Therefore, it’s best to hire a reputable, local printing service provider to get the job done efficiently and in a cost-effective manner.
Contact us to discuss your business signage needs!