A Short Guide to Different Uses of Print Newsletters

Do you want your target audience to get to know you and become engaged? Do you want to cut through the clutter of digital newsletters and effectively reach your audience? If you say a “Yes” to any of these questions, print newsletters can be the most effective solution.

According to a survey, over 80% of respondents always go through print newsletters and magazines that they receive from companies and organizations they’ve relationships with. This means print newsletters can do the trick for you when it comes to communicating your information.


Here’re some key purposes for which different organizations can use print newsletters.




Large Businesses and Corporations

For many large businesses and corporations, print newsletters can prove to be better options than digital ones. People need to use a desktop computer, a laptop, or a handled device to access digital newsletters, but their physical copies can be used in many different places.


For instance, businesses can place them in front of their employees during their break time to communicate important information. Print newsletters can also be kept inside visitors’ lounges and waiting rooms, where visitors can read them together with other marketing materials.


In this time, when remote working has somewhat become a norm for many organizations, companies can use print newsletters to connect with remote workers. While digital newsletters might get lost in the sea of emails, using print newsletters is a sure-fire way to ensure the employees receive them.


Schools and Universities

Print newsletters for educational institutions are an essential mode of communication that helps students, parents, and educators remain aware of different activities. From changes in policies and club details to details of various contests, fundraising activities, and more – schools and universities can use print newsletters for many different purposes.


However, print newsletters for schools and universities need to be created while keeping one important thing in mind. This is the newsletters will be read by different groups of people (teachers, parents, and students). So, there should be enough content for all three categories together with appropriate design elements.


Many educational institutions often ask for feedback from educators and parents about what they’d like to have in the newsletter. This helps to develop trusting relationships between all the parties while improving parental involvement in school-related things.


Churches

Church newsletters generally cater to three main purposes: keeping church members informed and engaged, marketing the church, and growing church membership. As many worshippers may not be well-conversant with digital technologies, using print newsletters is the most effective option to achieve these goals. By using print copies, churches can ensure that their older members can keep track of all the activities and share the pieces with their family members and friends.


There’re a couple of must-have elements for printed copies of church newsletters. First, they must be concise and easily readable by all the recipients. It doesn’t make sense to force the members to go through a massive chunk of text containing lots of fluff.


Second, the text has to be simple enough to keep all the readers engaged. They should contain appropriate elements such as simple layouts, clear headings, white backgrounds, bold fonts, etc., to communicate their messages to all kinds of members.


In Conclusion

Ideally, you should use a combination of print and digital newsletters. You may want to use digital newsletters in case of time-sensitive updates. And when it comes to sharing in-depth and valuable content, you should go with print newsletters.


If you wish to learn more about how we can be of help in printing your newsletters and newspapers, contact DFW Printing Services today, and we’ll be happy to answer your queries.