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Three Key Printed Marketing Materials Businesses Should Have


Printed marketing materials are an integral part of any business. Thus, businesses of all sizes and types will always have marketing material printing needs. Despite the digital world where almost everything has gone online, one may wonder how print has survived. In reality, print has not only held its own but has even strengthened its position. Since print is tangible, it brings an enduring advantage to printed marketing materials over their digital formats that are temporary and flippant.



Additionally, the use of modern printing technology and high-quality materials ensures people can’t ignore taking a look at custom printed marketing materials when they reach their hands, mailboxes, or doors. However, when deciding about their marketing material printing needs, many businesses often suffer from indecision. Since companies can use a wide variety of marketing materials to make their presence felt and boost sales, picking a few seems to be a daunting task for many. Here’re the three key print formats that their marketing strategy should have to help businesses make a wise choice.


1. Brochures


Brochures act as a vital piece of literature, which talks about the products and/or services offered by a business. Businesses can use custom printed brochures to reach their potential customers, make them aware of what they do, their offerings, where they’re located, etc. Flyers can be handed out from a company’s reception desk, events, or meetings, or mailed to the recipients. They act as the face of a business in the hands of their potential customers – and even in their heads - that keep reminding potential customers of the products and/or services on offer. Apart from serving as the ideal introduction to your business, brochures can help expand its visibility, act as a potent tool for networking opportunities, provide positive press about the brand, and help reach the right audience. Thus, businesses looking for marketing material printing services should plan to create the right kind of brochure that helps convey the desired message to the target audience.


2. Business Cards


Often, the prime objective of businesses looking for marketing material printing experts is to create a brand with a strong voice. With a business card that’s designed the right way to create the right kind of first impression on a prospect, businesses can easily conquer half the battle. Yet, business cards are ignored by many. But a look at the statistics is enough to prove that business cards are still an important tool in today’s digital world. It’s estimated that almost 10 billion business cards are printed in the United States every year, which means approximately 27 million are printed every day. For every 2000 cards that a business gives away, it can expect to experience a 2.5% increase in sales. Using custom printed business cards stands testimony to how serious a business is. Additionally, it helps in boosting awareness about the business and increasing personal brand recognition among the target clients. Thus, adequate planning and seamless implementation should go into creating the perfect business card that carries the company’s image competently and reinforces the intended message.


3. Postcards


A custom printed postcard is a thick, two-sided sheet with text, graphics, and images that makes it visually appealing and easy to read. Since such postcards don’t need the recipients to turn pages, they can easily get the intended message with a couple of glances. Direct mail postcards are best suited for promotions, and businesses can use them to leverage specific trends or seasonal demands. EDDM (Every Door Direct Mail) services are another way that can help businesses use printed postcards and tap into a market, which they wouldn’t have otherwise been able to reach and saturate.


To get these and other printed marketing materials like signs and banners, letterheads, catalogs, etc., businesses in Texas need a competent print partner. And that’s what DFW Printing Services promise. For marketing material printing experts that deliver high-quality solutions, call us at 972-821-9425 or direct an email to info@dfw-printing.com today!


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