Signage advertising has always played a crucial role in promoting a business’s vision, mission, and products/services and thus, in attracting customers and increasing sales. Unfortunately, these days, many business owners overlook the power of business signage, thanks to the rise of digital advertising channels. While we don’t disagree with the huge potential of digital options, we also don’t want to keep our customers uninformed about the benefits eye-catching business signage can offer.
Here, we’ve outlined four major benefits of using signage advertising to help you make an informed decision.
1. Improves Brand Identity
Outdoor signage does more than inform. With the help of stunning signage, you can create a memorable and distinctive brand to rise above your competition, while increasing customer recognition as well. It acts as a guide that directs customers to your business and brick-and-mortar or online store. Additionally, you can keep your marketing activities and promotions in front of the public with the help of this large format printing. And if you want to spread the message about your business across areas, opting for vehicle signage would be a great idea. Remember that more recognition your brand has, the easier it becomes to generate positive brand perception, which results in improved sales and greater market share.
2. A Cost-Effective Marketing Tool
This is one of the key factors behind the steady popularity of business signage. While there’re some upfront costs involved in creating stunning business signage, you should also understand the signs, once created, will continue to work around the clock and 365 days a year. Could you find any other marketing tool that’ll work this hard at this cost? Of course, no! Consistency plays a crucial role in communicating your promotional campaigns creatively and effectively and business signage lets you maintain it seamlessly. What’s more? With this option, you don’t need to rely on any other thing like the Internet connection to bring online advertising to life.
3. Promotes impulse purchase
Did you know that a study revealed that more than a third of U.S. citizens surveyed said that they had been drawn into a store based on the quality of its signage? It means, if you’ve got a physical store, you should never overlook the importance of good signage. Additionally, when placed inside your store, they act as virtual salespersons. These help to place promotions in front of your store visitors and thus, generate impulse purchases on products that they may never have noticed otherwise. It’s also important to understand that people visiting your store or office physically simply don’t care about the effectiveness of your online marketing campaigns or how much money you’ve spent on creating them. Once they show up at your store or office, making their in-store experience as good as possible is a must and that can only be attained by using strategically placed eye-catching signage.
4. Offers a competitive advantage
While standing out in today’s cutthroat competition has become an extremely difficult task, creative and unique signage can help you differentiate your brand from others. For instance, if you can place wayfinding and outdoor signage in high traffic areas proximate to your business, they can help attract lots of consumers from a distance and in turn, increase your chances of boosting sales.
As you can see in the above, signage can be a versatile, cost-effective marketing tool that serves a myriad of purposes when crafted thoughtfully. But to gain these benefits, you’ve to partner with the right signage printing service provider that can employ the perfect branding elements and narrative to make the signage an effective and memorable one.
If you’ve got any type of signage printing requirement, feel free to contact DFW Printing Services today by phone: 972.821.9425 or email: firstname.lastname@example.org.