Business marketing materials can help to spread the word about a business. Yet, many think of print marketing materials as an afterthought in this ever-growing digital era, thus overlooking the potential of the most effective method of promoting a business. Before delving deeper into the key benefits of using print marketing materials for small businesses or large enterprises, here are some relevant statistics to ponder upon
Printed ads are trusted by 82% of Internet users when it comes to making a purchase decision.
Physical ads trigger a better emotional response that digital ads – a study by Temple University revealed
True advantages of using print marketing materials
Here are the top five reasons why eye-catching business marketing materials created by marketing printing services have always been considered as premium marketing assets.
1. Offers the perfect combination of textual and visual impact
Businesses that plan to get print marketing materials such as flyers and brochures created should use visuals or images that would help attract people’s attention instantly. It’d help potential customers understand what the business offers and might entice them to read sales pitches or product/service descriptions that are placed elsewhere in the materials.
2. Acts as branding materials
A lot can be revealed by the business marketing materials of a company. Well-planned marketing materials created by reputable marketing printing services offer a glimpse into various aspects of a business, including its vision, mission, and value proposition– all of which directly represent the company’s brand image. Also, with the help of printed marketing materials, it’s possible to develop a consistent image, thus helping the customers remember a brand across different marketing platforms. However, to accomplish this goal, print marketing materials of a business need to be in perfect sync with the other materials used across other platforms.
3. Offers better customer engagement
Customer engagement is one of the most essential objectives of any business. By using thoughtfully created business marketing materials, it’s possible to leverage the power of a business’s marketing communication that leaves a lasting influence on the customers’ emotions and intellect. Even if it’s just a flyer, a business can improve its customer engagement by giving the target audience something attention-grabbing and tangible, unlike digital assets that often get lost in the vast world of the Internet.
4. Establishes credibility
Perhaps the most important reason why many customers still prefer print marketing materials over digital content is that the latter often fails to develop trust. After all, the common perception that says online materials can easily be faked, created, and utilized as part of scams cannot be completely denied. On the other hand, printed materials help establish trust and credibility, which are two essential goals of any business marketing strategy.
5. Offers a greater reach
This is especially true for a small business that needs to operate within a strict budget. For instance, if a business offers gardening services and targets customers of a very small geographical market, it may not be able to implement digital marketing strategies. But it can easily accomplish the goal of reaching out to its customers by using a flyer showing the contact details and a price list instead of having to implement social media strategies or develop digital content.
These are just some of the key advantages of using print marketing materials that would help a business develop a positive perception among its customers. By developing a robust perception, even a small business would be able to compete like an industry leader. And this little effort from a business’s end can make all the difference in terms of whether or not prospective customers would trust its legitimacy.